Pay It Forward – Bottlerock Candle Studio

I am happy to present to you our twenty-ninth local business spotlighted in the Pay it Forward feature – Bottlerock Candle Studio Artisan + Home + Body + Soul.

Our recent Lake County business featured was Infinity Consignment Boutique and owner, Kimberly Reichmuth chose to Pay it Forward to Bottlerock Candle Studio Artisan + Home + Body + Soul.

The catch is that I will not choose the next business to interview, but the current spotlighted business will choose who I will interview next. Local businesses will Pay it Forward.

Bottlerock Candle Studio Artisan + Home + Body + Soul is locally owned and operated by Jennifer Gayda; creating and providing exquisite and unique hand-poured small batch coconut, soy & palm wax creations. Bottlerock boasts fragrance blends like no other – offering harvest pear + brandy, barnwood + berries, hibiscus + guava and an occasional Blackberry COBBler fragrance and so much more.

Bottlerock has also created a men’s all natural collection – featuring solid cologne, body+ linen spray, beard butter, hair + beard oil, man lip butter, candles, hand + body butter and cocoa + shea butter soap bars!

Jennifer generously supports the community and is always featuring local artisan creations at her studio.

Bottlerock offers candle making, body scrub workshops, while also bringing a variety of local artisan workshops to her studio as well.

Bottlerock Candle Studio Artisan + Home + Body + Soul is your go-to place for gifts, workshops and gift certificates!

1.  Why did you decide to start your own business?

I love creating & I am always creating something. I started making candles about twenty years ago as a hobby because I wanted to make a beautiful, healthier, and more fragrant candle. I felt the fragrance blends and vessels on the market were mass-produced and boring. Candle-making became my art.

During COVID I was home making candles & I had a thought what if I could take my love of candle making and turn it into an actual business. I was taught that the secret to happiness is doing what you love for a living. Creating is what I love. What if I could actually do it? I told myself just go for it and see what happens. The response to my products was overwhelming and so much more than I originally expected.    

2. What advice would you give to someone just starting their own business?

Get involved in your community. By getting involved in your community you are getting to know your market, economy, networking and will find support. When you feel like you can’t go any further or want to give up – don’t… just keep going.

3. What routines do you follow?

Every morning, I take a few minutes & write down what I am grateful for and the goals I want to manifest.  Also, I make a quick list of what I need to make that day and check my emails. In the afternoon I set up the items I made for labeling. I spend most of my days creating and I am not normally near my phone or laptop, so in the evenings I make sure I respond to messages that I missed during the day.

4.  Where do you see your business in five years? Ten?

I originally started out selling directly to stores throughout California. I opened a retail location in May of 2023. Knowing that I could not fill a store with just candles I decided to make the store all about self-care. This includes all natural candles, skin care, tea, spiritual items, home décor, journals, etc.

Lake County is home to a lot of talented artisans, and I am excited to be able to promote some of their products as well. I have recently added open workshops where you can walk in and learn how to make a candle or sugar body scrub. I can host private workshops at the store or travel to your location. My vessels have always meant to be reused; not tossed, so when I opened the store I started to offer low cost refills and this has become extremely popular.

In the next five years I will be continuing to develop the store front, workshops and services in Kelseyville as well as expand and streamline production. I will also be adding a second location in St. Helena in 2024. In the next ten years I will have a total of four store locations throughout Northern California. I also look forward to partnering with national brands such as Magnolia and Junk Gypsy on exclusive candle and skin care lines.

5.  How did you market your business when it was brand new?

Originally, I did not want a store or a website. I just wanted to create and leave it up to the stores to sell. So I just simply visited areas and stores I liked. If the aesthetic was a good fit I asked the owner if I could have ten minutes of their time and show them some samples. The samples always sold themselves. It’s a good thing as I am not a good salesperson.

I offered easy & flexible terms such as consignment or wholesale. The retailers experienced a quick and high sales; it really just took off. As it took off I turned to social media for marketing the brand, stores and private events. Being involved in my community made networking, and marketing natural and easy.

6.  If you could spend the day with anyone (living or who has passed on) who would it be and why?

My grandmother, Marie. She was the mother figure in my life and she was taken by way of liver cancer when I was very young. I have always been grateful for the small amount of time I did have but would give anything for just one more day with her.

Bottlerock Candle Studio Artisan Home + Body + Soul  

3940 Main Street  

Kelseyville, CA 95451 

707. 349.1748 


Owner: Jennifer Gayda 


Instagram: @bottlerockcandle 

Store Hours

Tues-Sat 10-5 and Sun 11-4 

Jennifer would like to Pay it Forward to Middletown Florist & Gifts.

Stay tuned for Middletown Florist & Gifts!

Lori Armstrong

Lori began her career in the legal field, leaving that position to pursue full-time writing endeavors. Being a criminal court reporter for the Record-Bee, she balances the chaos in her brain by writing children's books and reflective pieces. When time allows, she publishes books for Amazon.

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