Pay It Forward – Hernlund Business Solutions

I am happy to present to you our 33rd local business spotlighted in the Pay it Forward feature – Hernlund Business Solutions.

Our recent Lake County business featured was Toads Jump and owners, Vanessa and Nick Caldwell chose to Pay it Forward to Hernlund Business Solutions.

The catch is that I will not choose the next business to interview, but the current spotlighted business will choose who I will interview next. Local businesses will Pay it Forward.

Hernlund Business Solutions is locally owned and operated by Clarissa Hernlund. She is prepared to help you at any level; from impartial advice or a practical assistant to help you make the most of any business opportunity.

Hernlund Business Solutions is designed to empower your team with tools through human resources, business marketing, virtual office assistance, business organization and so much more.       

If your business marketing needs a refresh, Hernlund Business Solutions offers a FREE marketing assessment with a tailored package just for you.   

1. Why did you decide to start your own business?

I started my own business because I was over the toxic corporate grind. I had a passion for helping small business owners and figured, why not put my corporate background to good use? Too often, businesses don’t have access to the resources they need to succeed. That’s why I strive to be a one-stop shop, specializing in business development. I coach entrepreneurs on how to set up and run their businesses based on their goals and chosen business models.

2. What advice would you give to someone just starting their own business?

Do your research and don’t be afraid to ask for help. Spending time understanding all the ins and outs of your business model is crucial for success. I’ve seen too many people jump in too early. You don’t need to know everything, but you do need to know enough. Basics include: knowing your target audience, understanding your competitors, setting up your business model, and realizing that as a business owner, you’ll be working 24/7 until you make it. Every business model has its strings attached, so be prepared to reprioritize your personal life and create a strong support system for at least the first three years

3. What routines do you follow each day?

Each day starts with coffee—lots of coffee! After that, it’s checking messages on all fronts and “triaging” my day. I love the structure of calendaring my work life, but flexibility is key, especially on a Monday! Setting boundaries is also important. I carve out time to refuel my body, mind, and spirit before diving back in. Working in a creative field means it’s okay to step away from a project and return to it later. I always aim to give my clients the best version of myself, which means I set up meetings during the day and work at night to accomplish tasks. My nighttime routine is sacred for my success, while my daytime is generally open for client calls and messages.

4. Where do you see your business in five years? Ten?

In the next five years, I hope to open a brick-and-mortar location. While working from home has its perks, I’d love more work-life separation. Plus, I want to provide a space for those who work from home. Need to meet a client but don’t want to do it at a coffee shop or your living room? My office will have you covered. Need privacy or a space outside regular hours? We’ve got it. This space will also offer business owners access to various equipment. Don’t have a Cricut but need one for a project? Come on by! Forgot to order stickers? No problem. Want to host a networking event without high overhead? The space is yours. My goal is to create an environment that supports our diverse and special group of small business owners.

By year ten, I hope to have a client in every state and even internationally! Going global is an amazing goal, and it would also allow me the benefit of traveling. Introducing my family to new parts of the world and different cultures, while working, would be the ultimate dream.

5. How did you market your business when it was brand new?

I started marketing my business through word-of-mouth with friends and family and by attending networking events to connect with like-minded individuals and businesses. Most importantly, I’m not afraid to ask for business. If I see an opportunity while out and about, I go for it! I focus on business collaborations to strengthen not only my own business but others as well.

6. If you could spend the day with anyone, living or who passed on) who would it by and why?

The person I would choose to spend the day with would be, Coco Chanel.  Coco revolutionized the fashion industry with her innovative designs and strong brand identity. She turned her small hat shop into a global empire through sheer determination and a keen understanding of her market.

Coco’s ability to reinvent fashion by introducing comfortable, chic clothing for women broke the norms of her time. Her insights on brand building, maintaining relevance, and adapting to changing market trends would be invaluable. Her story is a testament to the power of creativity and resilience in business, and her approach to personal branding could offer profound lessons on creating a lasting impact in any industry. And access to her clothing line would be a bonus, too!

Hernlund Business Solutions

707-809-5772 (call or text)

Clarissa Hernlund, Founder

Business Hours

Monday-Thursday 9 a.m.- 4 p.m.

Fridays by appointment only 




Clarissa would like to Pay it Forward to Chase My Hair Salon.

Stay tuned for Chase My Hair Salon!

Lori Armstrong

Lori began her career in the legal field, leaving that position to pursue full-time writing endeavors. Being a criminal court reporter for the Record-Bee, she balances the chaos in her brain by writing children's books and reflective pieces. When time allows, she publishes books for Amazon.


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