Pay It Forward – Infinity Consignment Boutique

I am happy to present to you our twenty-eighth local business spotlighted in the Pay it Forward feature – Infinity Consignment Boutique.

Our recent Lake County business featured was Sexton’s Detailing & Wash and owner, Travis Sexton chose to Pay it Forward to Infinity Consignment Boutique.

The catch is that I will not choose the next business to interview, but the current spotlighted business will choose who I will interview next. Local businesses will Pay it Forward.

Infinity Consignment Boutique is locally owned and operated by Kimberly Reichmuth; providing affordable thrift and consignments items – even some new items with tags. Infinity supports local artists as well: carrying a wide variety of gifts and accessories. You can also shop their Instagram and Facebook with the option to have your order shipped to you door.    

1. Why did you decide to start your own business?

I always knew that I wanted to own my own business. I rose to management positions quickly in every job I’d ever had previously so I had a lot of experience running other peoples’ businesses.

Seven years ago, I partnered with a friend on my first business venture. We had multiple boutique locations and a period of great success. However, the local economy seemed to take a downturn in the end of 2022, and I had a feeling our days were numbered. At that time, I knew I needed to find a new venture, and coincidentally, my favorite consignment store went up for sale. Kristin Miller had started Infinity Consignment Boutique in 2019 and her and I quickly became very good friends. When she told me she was listing her business for sale in January of 2023, I immediately made an offer.

I absolutely love thrifting and consignment clothing! I also know that it is a very stable and sustainable business model, so I was so excited to take over this business. I truly have a passion for styling people and all things fashion so I can’t imagine doing anything else. Like they say, if you do something you love it doesn’t feel like work.

2. How do you deal with fear and doubt? 

I am no stranger to fear and doubt, and having closed my other business this past year, I also know that, unfortunately, sometimes our worst fears are realized. I do my best to always try to think of the most positive outcomes and I never go down without a fight.  

3. How does your business look different now vs. when you first started? 

When I took on Infinity Consignment Boutique I saw a number of areas that I felt I could improve upon. The first being the system used for keeping track of inventory and payouts, so I installed Consigncloud, which is software designed specifically for consignment stores. It keeps track of all consignors’ items, how much money is owed, taxes and tons of other important data. So we are prepared at any time to answer questions consignors may have regarding their accounts. I feel this is very important to build trust between them and I.  

I am very aware of the importance of social media as well, so my team and I have focused a ton of time and effort into creating content and building the online following. Since January of this year alone we have gained over 300 followers on Facebook.  I have also received a ton of positive feedback from customers and consignors regarding my pricing and the quality of the items in my store.

I am very particular about what items I will carry and strive to have every item in store appear like new if not actually new with tags, and I strive to keep items very affordable for the area. I research all brands I carry so that I can offer a very competitive price on every item in store. The overall model of the business is the same as when I took it over, but I constantly look for ways to improve it. 

4. How do you set your business apart from others in your industry?

I think one thing that sets me apart is that I truly believe in having something for everyone. Most other consignment boutiques I have experienced have very particular curations. Whereas I don’t discriminate against any brands or price points, and I carry all sizes presented to me. I have very inexpensive items that someone may have purchased originally at Walmart or Shein, but I also carry a variety of very high-end couture and designer pieces from Badgley Mischka, Ralph Lauren, and Coach, to name just a few.

I believe in intrinsic value so if something appears desirable or fashionable I’ll carry it no matter the brand. That’s what truly makes this a sustainable business based in recycling. When people walk in my store I want them to feel like they’ve found treasure! 

5. What is the hardest part of being an entrepreneur? 

The hardest part about being an entrepreneur is the unpredictability of revenue. There are some very slow winter months in retail and not knowing if you’re going to make enough to cover overhead is scary.  

6. What is your favorite part of being an entrepreneur? 

My favorite part about being an entrepreneur is essentially not having to answer to anyone else and making my own schedule. 

7. If you could travel anywhere in the world, where would it be and why? 

If I could travel anywhere, I would love to go to Greece. I’m fascinated with Greek mythology and would love to stand in the ruins and see and feel the history of that place. 

Infinity Consignment Boutique 

165 N. Main Street 

Lakeport, CA 95453 

(707) 335-9086 


Owner: Kimberly Reichmuth 


Instagram: @InfinityConsignment 

Store Hours

Mon-Fri 11-6 and Sat 11-5 

Infinity accepts consignment by appointment Mon-Fri, 11-2 

Kimberly would like to Pay it Forward to Bottlerock Candle Studio.

Stay tuned for Bottlerock Candle Studio!

Lori Armstrong

Lori began her career in the legal field, leaving that position to pursue full-time writing endeavors. Being a criminal court reporter for the Record-Bee, she balances the chaos in her brain by writing children's books and reflective pieces. When time allows, she publishes books for Amazon.

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