Credit: Middletown Antiques
I am happy to present to you our twenty-fifth local business spotlighted in the Pay it Forward feature – Middletown Antiques.
Our recent Lake County business featured was Koontz Mercantile and owner, Reuben Koontz, chose to Pay it Forward to Laren MacPherson owner of Middletown Antiques.
The catch is that I will not choose the next business to interview, but the current spotlighted business will choose who I will interview next. Local businesses will Pay it Forward.
Middletown Antiques is a locally owned and operated 5-star-rated antique and vintage shop with a wide variety of treasures. They offer upcycled, recycled and resale home décor and gifts – everything from unique patio sets to shabby chic furniture to spectacular patinated pieces!
This country gal loves vintage, rustic and funky finds. Middletown Antiques is a beautiful store with affordable antique and vintage home and garden décor; definitely worth stopping in!
1. Why did you decide to start your own business?
My business started on the front porch of my home on Hwy 29, across the street from busy Hardesters in Middletown, Ca. As a young wife and mother, I was trying to bring in some extra income with my small dried floral business. I would set up on my dried floral arrangements and pressed botanical pictures on my front porch on weekends and hang up a sign. I named it Front Porch Flowers.
This proved such a success that I started looking for a larger space. I rented a space in an existing business just down the road from my little enterprise called Middletown Antiques. I soon found that I had eye for the antiques trade, and a new business was born. After a few years went by I bought Middletown Antiques from the previous owner and I’ve been slinging antiques ever since.
2. What advice would you give to someone just starting their own business?
My advice for starting a new business is to make sure you have some capital behind you. Your business will take time to take off, and what profit you do make, some must be sunk back into your business. Having a working knowledge of computers is also a big help. Social media is so important in business now, and bookkeeping on a computer is much easier than on paper.
3. What routines do you follow each day?
This might not be a popular view, but being self-employed means not having a routine. One thing I do every day is create two posts for social media. This has helped my business enormously. Depending on the day, I either work at the shop, source inventory, or create inventory in my home studio.
4. Where do you see your business in five years? Ten?
I hope my business is still thriving in the same location in five years, since I’m nearing retirement age, ten years is anyone’s guess. I hope in ten years, I’ll have taken my business online, offering smaller, shippable items out of my home studio.
5. How did you market your business when it was brand new?
I’ve been in business for over 35 years, pre-internet. Back in the day, I advertised in local merchant pamphlets, self-created paper advertising on bulletin boards, and the occasional newspaper ad. A large attractive sign and beautiful gardens attracted people driving or walking by the store. A good first impression goes a long way in attracting customers to a business.
6. If you could spend the day with anyone (living or who has passed on) who would it be and why?
I had to think on this one a minute, but I think Oprah Winfrey would be an interesting person to spend the day with. I’d be interested to hear about her journey from a poor girl raised by her grandmother to the successful woman she is today. If I’m totally honest though, I’d like to spend one day with my late husband, for the obvious reasons.
Owner – Laren MacPherson
24524 Bradford Rd
Middletown CA, 95461
Open Every Day – Except Wed.
10:30 am – 4:30 pm
On Facebook and Instagram
Laren would like to Pay it Forward to Rosales Market in Middletown.
Stay tuned for Rosales Market!