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Pay It Forward – Middletown Mail & More and Vehicle Registration Service

I am happy to present to you our 31st local business spotlighted in the Pay it Forward feature – Middletown Mail & More and Vehicle Registration Service.

Our recent Lake County business featured was Middletown Florist & Gifts and owners, Julie Willis, Ellen Munk & Mary Costa chose to Pay it Forward to Middletown Mail & More and Vehicle Registration Service.

The catch is that I will not choose the next business to interview, but the current spotlighted business will choose who I will interview next. Local businesses will Pay it Forward.

Middletown Mail & More is locally owned and operated by Chanele Hellwege; providing vehicle registration, notaries, Live Scans, passport pictures, packing, packing supplies, shipping, printing and mailbox rentals. 

Middletown Mail & More is your one-stop shop for dozens of business products and services that will allow you to do what you’re good at while they take care of your business needs.

Middletown Mail & More supports our local community as Chanele volunteers for the Middletown Are Merchant Association. She also participates in school, sports, and local events.

1. Why did you decide to start your own business?

This question is never a simple answer. First, see a need to fill a need. I saw the need for a shipping retail store. I grew up on the north side of Lake County, and PakNMail in Lakeport was a regular go-to spot. Second, I have always known that I wanted to own a business. Being a local business owner always gives me the ability to be near my kids and be a part of my community. 

2. What advice would you give to someone just starting their own business?

  1. Write a business plan, it really helps put things in perspective. Then go back and review it. 
  2. Keep yourself positive and start a little at a time. I promise it all comes together. 

3. What routines do you follow each day?

I start my mornings early, around 5:00 a.m., with coffee and bookkeeping. I have the kids up at 6:30 a.m. and hopefully to school on time. I then head into the shop and get the register systems up, respond to emails, start print jobs, and play catch-up from the day before. The shop opens at 9:00 a.m., and most of the time, my steadfast employees are running the shipping desk and taking care of people’s business service needs.

Having the front desk covered gives me the chance to work in the back with more paperwork or put on my volunteer hat for the Middletown Area Merchants Association. By 11:00 a.m., I’m normally out on the floor taking care of notaries, Live Scans, passport pictures, packing peoples’ precious items for shipping, vehicle registration and printing. The shop will stay busy most of the day, and normally slows down around 4:30-5:00 p.m. The last hour is normally our mailbox customers collecting mail & packages. We close at 6:00 p.m. There is always clean up to be done, we try to lock up my 6:30 p.m. and out the door. They are long days but very satisfying days.

4. Where do you see your business in five years? Ten?

In five years, I hope to have my business more organized and have certain things in place to allow my employees to have the floor more often. I know this business is so very much needed in this area and we will continue to be a staple in the community for the years to come. 

5. How did you market your business when it was brand new?

I had set up my Google listing, had a startup website, passed a flyer around town, put out a sandwich board on the highway, joined the local merchant association, and relied on word of mouth.

Staying visible in the community is important. I probably don’t advertise as much as I should on social media, but I make sure that I participate in school, sports, and local events.

Middletown Mail & More Vehicle Registrations Services

707-809-7536

21373 State Hwy 175 Unit D 

Middletown, CA 95461

Owner: Chanele Hellwege

Store Hours

Mon-Fri 9-6

Sat 10-2

www.middletownmailandmore.com

middletownmailandmore@gmail.com

Chanele would like to Pay it Forward to Toad Jumps.

Stay tuned for Toad Jumps!

Lori Armstrong

Lori began her career in the legal field, leaving that position to pursue full-time writing endeavors. Being a criminal court reporter for the Record-Bee, she balances the chaos in her brain by writing children's books and reflective pieces. When time allows, she publishes books for Amazon.

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