Pay it Forward: The Home Decor Store

I am happy to present to you our twentieth local business spotlighted in the Pay it Forward feature – The Home Décor Store.

Our recent Lake County business featured was Sassys Salon/New Era Barber and owner, Sonja Samuels, chose to Pay it Forward to Patrice Ryan, one of the owners of The Home Décor Store (co-owners also include Monica Alberigi & Lynn Damelio).

The catch is that I will not choose the next business to interview, but the current spotlighted business will choose who I will interview next. Local businesses will Pay it Forward.

The Home Décor Store is a locally owned and operated co-op, offering multiple design styles of home décor items – everything from vignettes to themed groupings. The owners combined experience allows a unique approach to help customers envision how selected pieces will appear in their homes. 

The word is out that The Home Decor Store offers desirable pieces at an affordable price. It’s worth your time to pay them a visit.

1. Why did you decide to start your own business?

I’ve always had a passion for home decorating. My original career was in the beauty industry as an outside sales rep for 20 years. My husband, Daren, was a contractor and we would build homes in Kelseyville and sell them. I did the design and sourcing of the finishing touches for him and loved it. After our children left for college I studied Interior Design and became certified in Home Staging and Property Restyling. I started doing Home Decor Boutiques at my home 2 years ago, my neighbor Monica Alberigi (Lone Oak Trading Post) also loves to decorate. We would chat about someday opening a Home Decor Store.

My friend Lynn Damelio (Interior Designer) and I also would discuss the opening of a Home Decor Store. We decided to take the leap and that’s how The Home Decor Store was created. 

2. How do you deal with fear and doubt?

I’m a positive person, creative and a planner. I just focus and keep moving forward. 

3. How does your business look different now vs. when you first started?

The business started as a home-based business. We now have a storefront, it’s 4 times the space and it’s enabled me to work with these talented ladies, Monica Alberigi (Lone Oak Trading Post) & Lynn Damelio (Vintage Treasures).

We are a co-op and that gives us flexibility of our time. It’s amazing how we inspire each other and our individual creativity works well together. 

4. How do you set your business apart from others in your industry?

Since we are a co-op, we bring multiple design styles of Home Decor items, our store is set up like a regular store vs per vendor sections. This enables us to show vignettes and themed groupings to help the customers envision how the pieces will work in their home. We set out to make changing your home decorating items often affordable. The response to our store by our customers has been exciting! They feel the selections are great and prices are affordable. 

5. What is the hardest part of being an entrepreneur?

I’ve owned many businesses in the past, and the number of hats an entrepreneur must wear is many! Any business owner can relate that the brain never rests.

6. What is your favorite part of being an entrepreneur?

The part we enjoy the most is working with the clients. Whether it is designing an idea portfolio for them to shop with, choosing color themes for their project or selecting a gift for a friend.

7. If you could travel anywhere in the world, where would it be and why?

It may seem like a simple choice, but a road trip throughout the United States, stopping at the National Parks, Historical Landmarks, Route 66 across the country … why? Why not? And doing some treasure hunting in those small towns in America would be fun.

The Home Decor Store

21248 Hwy# 175 unit 2, Middletown, CA 95461

707-349-6682 or 707-326-3440

Hours: Tuesday – Friday 10-5, Saturday – 10-4. Closed Sunday & Monday 

Private Party Shopping Events Available. 

Patrice would like to Pay it Forward to Flickerstix Candle Company in Middletown. 

Stay tuned for Flickerstix Candle Company! 

Lori Armstrong

Lori began her career in the legal field, leaving that position to pursue full-time writing endeavors. Being a criminal court reporter for the Record-Bee, she balances the chaos in her brain by writing children's books and reflective pieces. When time allows, she publishes books for Amazon.

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